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Using Apocalyptic Discourse to Exploit Audience Commitments through "Transfer."
Brummett, Barry – Southern Speech Communication Journal, 1988
Considers the way in which recent apocalyptic religious discourse motivates actions and attitudes toward secular issues by appealing to sacred texts. Traces one such strategy, termed "transfer." (SR)
Descriptors: Audience Response, Communication Research, Persuasive Discourse, Religion
Towards a Theory of Silence as a Political Strategy.
Peer reviewed Peer reviewed
Brummett, Barry – Quarterly Journal of Speech, 1980
Develops a theory of strategic, political silence which directs public attribution of predictable meanings towards political leaders who unexpectedly refuse to speak in public. The meanings are mystery, uncertainty, passivity, and relinquishment. Illustrates the theory with a criticism of President Carter's silence in July 1979. (JMF)
Descriptors: Attribution Theory, Audiences, News Reporting, Nonverbal Communication
Perfection and the Bomb: Nuclear Weapons, Teleology, and Motives.
Peer reviewed Peer reviewed
Brummett, Barry – Journal of Communication, 1989
Uses Kenneth Burke's theory of perfection to explore the vocabularies of nuclear weapons in United States public discourse and how "the Bomb" as a God term has gained imbalanced ascendancy in centers of power. (MS)
Descriptors: Communication (Thought Transfer), Communication Research, Discourse Analysis, Nuclear Warfare
Rhetorical Theory as Heuristic and Moral: A Pedagogical Justification.
Peer reviewed Peer reviewed
Brummett, Barry – Communication Education, 1984
Reviews current conceptions of rhetorical theory and criticism. Proposes that the ultimate goal and justification of rhetorical theory and criticism be regarded as pedagogical: to teach students how to experience their rhetorical environments more richly. (PD)
Descriptors: Concept Teaching, Heuristics, Higher Education, Moral Values