Stimulus-response binding and retrieval (SRBR) is a fundamental mechanism driving behavior automatization. In five experiments, we investigated the modulatory role of affective consequences (AC) on SRBR effects to test whether binding/retrieval can explain instrumental learning (i.e., the "law of effect"). SRBR effects were assessed in a…

The size of response-repetition (RR) costs, which are usually observed on task-switch trials, strongly varies between conditions with univalent and bivalent stimuli. To test whether top-down or bottom-up processes can account for this effect, we assessed in Experiment 1 baselines for univalent and bivalent stimulus conditions (i.e., for stimuli…

Despite evidence that response learning makes a major contribution to repetition priming, the involvement of response representations at the level of motor actions remains uncertain. Levels of response representation were investigated in 4 experiments that used different tasks at priming and test. Priming for stimuli that required congruent…

Native languages are acquired in emotionally rich contexts, whereas foreign languages are typically acquired in emotionally neutral academic environments. As a consequence of this difference, it has been suggested that bilinguals' emotional reactivity in foreign-language contexts is reduced as compared with native language contexts. In the current…

Accounts of task-set control generally assume that the current task's stimulus-response (S-R) rules must be elevated to a privileged state of activation. How are they represented in this state? In 3 task-cuing experiments, we tested the hypothesis that phonological working memory is used to represent S-R rules for task-set control by getting…

Inhibition of return (IOR) occurs when a target is preceded by an irrelevant stimulus (cue) at the same location: Target detection is slowed, relative to uncued locations. In the present study, we used relatively complex displays to examine the effect of repetition of nonspatial attributes. For both color and shape, attribute repetition produced a…

Response inhibition is a hallmark of cognitive control. An executive system inhibits responses by activating a stop goal when a stop signal is presented. The authors asked whether the stop goal could be primed by task-irrelevant information in stop-signal and go/no-go paradigms. In Experiment 1, the task-irrelevant primes "GO," ###, or "STOP" were…

Some types of automaticity can be attributed to simple stimulus-response associations (G. D. Logan, 1988). This can be studied with paradigms in which associations to an irrelevant stimulus automatically influence responding to a relevant stimulus. In 1 example, the irrelevant and relevant stimuli were presented successively with the 1st,…

Evaluative conditioning (EC) refers to changes in the liking of an affectively neutral stimulus (the conditioned stimulus, or CS) following the pairing of that stimulus with another stimulus of affective value (the unconditioned stimulus, or US). In 3 experiments, the authors assessed contingency awareness, that is, awareness of the CS-US…

Early studies of human memory suggest that adherence to a known structural regularity (e.g., orthographic regularity) benefits memory for an otherwise novel stimulus (e.g., G. A. Miller, 1958). However, a more recent study suggests that structural regularity can lead to an increase in false-positive responses on recognition memory tests (B. W. A.…

Translation accounts have argued that the presence of a Stroop effect in the context of a nonvocal untranslated response is caused by verbal mediation. In its simplest form, color-labeled buttons are translated into a verbal code that interferes with color responses. On this logic, in the reverse Stroop task (identify the word; ignore the color),…

Masked prime stimuli presented near the threshold of conscious awareness affect responses to subsequent targets. The direction of these priming effects depends on the interval between masked prime and target. With short intervals, benefits for compatible trials (primes and targets mapped to the same response) and costs for incompatible trials are…

A pattern-masked arrow negatively biased the "free choice" between 2 manual responses or between 2 vocal responses. This apparently nonconscious influence occurred only when the free-choice trials were intermixed randomly with other trials that terminated in fully visible arrows, which directed a response of the same modality (manual vs. vocal) as…

The most important changes that have taken place in behaviorism since John B. Watson's 1913 article are the introduction of the intervening variable approach and the understanding that psychology is both an experimental and a psychometric science. The only observables available to psychology are stimuli and response. (SLD)

It has been recently proposed that the time course of the Simon effect may vary across tasks, which might reflect different types of stimulus-response (S-R) transmissions (E. Wascher, U. Schatz, T. Kuder, & R. Verleger, 2001). The authors tested this notion in 4 experiments by comparing Simon effects evoked by horizontal and vertical S-R…