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Staats, Arthur W.; And Others – 1970
The extent to which semantic differential ratings of trigrams remain consistent over a four-week retention period following pairing with positive or negative attitudinal words was determined. The trigrams initially served as stimulus items in a paired associate list consisting of both positive and negative evaluative response terms; and rating and…
Descriptors: Attitudes, Conditioning, Emotional Response, Interpersonal Relationship
Staats, Arthur W.; And Others – 1970
An experiement was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the Strong Vocational Interest Blank were differentially presented following one of two responses, subjects learned to respond to the stimulus…
Descriptors: Attitude Measures, Attitudes, Conditioning, Discrimination Learning
Campione, Joseph C. – J Exp Child Psychol, 1969
Submitted in partial fulfillment of the PhD degree at the University of Connecticut and supported by Grant M-1099 from the National Institute of Mental Health.
Descriptors: Conditioning, Discrimination Learning, Handicapped Children, Learning Theories
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Nikels, Kenneth W.; Hamm, Norman H. – 1973
To test the mere exposure hypothesis, subjects were exposed to 20 slides of black and white stimulus persons. Based upon pre-experimental ratings, each slide had been initially assigned to one of four groups: high favorable black, high favorable white, low favorable black, and low favorable white. The experimental group, consisting of 25 white…
Descriptors: Adaptation Level Theory, Affective Behavior, Classical Conditioning, Experiments