Questionnaire designers are encouraged to write questions as complete sentences. In self-administered surveys, incomplete question stems may reduce visual clutter but may also increase burden when respondents need to scan the response options to fully complete the question. We experimentally examine the effects of three categories of incomplete…

Questionnaire designers use readability measures to ensure that questions can be understood by the target population. The most common measure is the Flesch-Kincaid Grade level, but other formulas exist. This article compares six different readability measures across 150 questions in a self-administered questionnaire, finding notable variation in…

Some survey questions do not apply to all respondents. How to design these questions for both eligible and ineligible respondents is unclear. This article compares full filter (FF) and quasi filter (QF) designs for autobiographical questions in mail surveys. Using data from National Health, Well-being, and Perspectives Study, we examine the effect…

Although researchers can easily select probability samples of addresses using the U.S. Postal Service's Delivery Sequence File, randomly selecting respondents within households for surveys remains challenging. Researchers often place within-household selection instructions, such as the next or last birthday methods, in survey cover letters to…

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets,…