Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of…

In this essay, the author tries to look forward into the 21st century to divine three things: (i) What skills will researchers in the future need to solve the most pressing problems? (ii) What are some of the most likely candidates to be those problems? and (iii) What are some current areas of research that seem mined out and should not distract…

Developmentally appropriate research techniques were uncovered by involving ten Year 7 pupils as researchers in a four-hour workshop that investigated the effectiveness of multiple methods in gathering sensitive information from early adolescents. The pupils learned about, tried and evaluated the methods of generating interview questions, peer and…

This study, framed by social constructionism, retrospectively examines how faculty mentoring influenced the transformations of 10 female graduate students' relational selves and their professional identities as qualitative researchers and scholars. Participants reported that effective mentorships often resulted in collaboration on research…

Female researchers conducting field research in educational politics encounter special problems of access, entry, reciprocity, and ethics. Accordingly, this study focuses first on field research methods in policy settings as a general topic, then on problems specific to women in this area. A researcher must be aware of informal coalitions or…

The significance of this essay for English educators and research specialists lies in its analysis of the demands of and criteria for valid research, frequently ignored by researchers in English today. Using as a case in point Roger K. Applebee's article, "National Study of High School English Programs: A Record of English Teaching Today"…

The need for establishing an overall plan for preparing the dissertation is established in this handbook, and specific suggestions are offered to doctoral candidates in all fields. Guidelines are presented on: how to choose an advisor and a dissertation committee, predissertation development activities, selection of a topic, preparation of the…