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Yoe, Mary Ruth – Currents, 1986
Some basic tips on writing periodical articles about research are provided: (1) learn to work with scientists and (2) ask for appropriate background material before an interview. Research questions, interpreting data, drawing conclusions, and verifying results are discussed. (MLW)
Descriptors: Higher Education, Interviews, Periodicals, Researchers
Rodgers, Joann Ellison – Currents, 1996
The role of college and university public relations staff in managing relationships between researchers and the media is discussed. Ten specific researcher personality types that present a challenge for public relations professionals are described, and strategies for successful interaction are offered. (MSE)
Descriptors: College Faculty, Communication Skills, Higher Education, Interpersonal Competence
Benavidez, Max – Currents, 1996
The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…
Descriptors: College Administration, College Faculty, Faculty College Relationship, Higher Education