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Download full textSangasubana, Nisaratana – Qualitative Report, 2011
The purpose of this paper is to describe the process of conducting ethnographic research. Methodology definition and key characteristics are given. The stages of the research process are described including preparation, data gathering and recording, and analysis. Important issues such as reliability and validity are also discussed.
Descriptors: Student Research, Ethnography, Research Methodology, Data Analysis
Direct linkFreeman, Lynne; Spanjaard, Daniela – Journal of Marketing Education, 2012
This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…
Descriptors: Business Administration Education, Ethnography, Research Methodology, Marketing
Sabin, Portia Culver – Teachers College Record, 2007
Background/Context: This study attempts to join the debate around the definition of "education" by looking at it as an ongoing, everyday social practice. It follows decades of work done on "love" in America and opens an inquiry into "friendship" as a product of situated practical action. It also challenges social…
Descriptors: Research Needs, College Students, Research Design, Student Attitudes
Peer reviewedO'Donnell, Holly – English Education, 1983
Argues against the indiscriminate use of the term "ethnography" and offers various criteria that have been suggested as distinguishing the ethnographic investigation. (HOD)
Descriptors: Educational Research, English Teacher Education, Ethnography, Research Design
Smith, Laura J. – 1982
Naturalistic inquiry (based on the ethnographic research paradigm) has the potential to supplement, or possibly to replace, quantitative experimental research in education. For years most reading researchers have used the experimental research design. This design fails to tap self-concept, value systems, purpose of and attitude toward reading,…
Descriptors: Classroom Observation Techniques, Ethnography, Reading Processes, Reading Research
Claywell, Gina – 1994
Traditional histories of American college composition instruction in the 19th and 20th centuries examine primarily the textbooks used in those courses, then draw conclusions based on the content of those textbooks about the activities and attitudes expressed in the classroom. The canon of composition historiography is lacking in several ways: the…
Descriptors: Case Studies, Ethnography, Higher Education, Interviews
Glasser, Theodore L. – 1980
Offering a synthesis of research and thought on the notion of newsreading as a form of play, this paper focuses on newsreading as a symbolic action of incorporating cultural attitudes by reading a newspaper. Sections of the paper discuss the following topics: (1) play, culture, and communication--defining play in its cultural and communicative…
Descriptors: Behavior Patterns, Communication Research, Cultural Context, Ethnography
