Continues the criticism of the Gerbner et al. Study of the cultivation effects of television on viewers. Argues that it makes unwarranted claims and contains methodological errors. (JMF)

Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)

Although previous research has attempted to encompass such overlapping concepts as needs, functions, motives, and gratifications obtained from mass media exposure, no serious attempt has been made to answer the question, "Why do so many people spend so much time watching television?" This project focused on obtaining motives and gratification…

Presents three scales for measuring relationships between adolescent television viewers and the television content consumed by them. (MH)

The director of the Survey Research Center at the London School of Economics and Political Science discusses the need to assess the effects on the public of television programs and outlines some of the methods for conducting such research. (AA)

The first phase of the Active Audience project in Great Britain has been designed to examine the nature of the television audience in terms of why people watch television and how they respond to what they are being offered, and presents life-style as the basis for defining audience groups. (Author/CMV)

THE AUTHOR BEMOANS THE LACK OF RIGOROUS RESEARCH IN EDUCATIONAL MEDIA, ATTRIBUTING IT TO POOR RESEARCH STANDARDS. HE IS CHEERED, HOWEVER, BY THE RECOGNITION OF RESEARCH AS A NEED. TV, RADIO, AND FILMS ARE EACH TREATED SEPARATELY, REFERRING TO HISTORICAL AND TECHNICAL MATTERS, AND THEN TOGETHER WITH REFERENCE TO COMMON PROBLEMS. THE AUTHOR URGES…

Nine independent groups of students totaling 863 subjects made a metric judgment of 13 concepts (TV programs) in a study to assess the selection of the best criterion pair in a metric multidimensional scaling (MDS) task. Using the GALILEO metric MDS program, judgments were scaled and plotted in three-dimensional space. The three hypotheses were…

Recently collected data appear to warrant advancing some tentative conslusions concerning the short-term effects of violence in television on children: 1) children are exposed to a substantial amount of violent content on television, and they can remember and learn from such exposure; 2) correlational studies have disclosed a regular association…

Refutes a study originally published by Edith Efron which contended that network television news coverage of the 1968 presidential campaign was biased, concluding that campaign coverage was positive for both presidential candidates. (RB)

Reexamines assumptions about the displacement mechanism, which states that television displaces other activities. Considers strengths and weaknesses of various methodologies used to test the displacement hypothesis. Examines data from an eight-year panel study of the introduction of television to South Africa. Uses a variety of methodologies to…

The concept of news perspective bias necessitates the creation of an empirical standard by which to judge that bias. A study defined and tested a real life referent applicable to planned, sustained news events that have identifiable and accessible participants. The study compared the television news coverage of court ordered busing to achieve…

The findings of six studies based on in-home observations of children's television viewing behavior as recorded by mothers, fathers, or other adults caring for the child are summarized and compared. The object of this research method is to determine child interest in the programs, the variability of interest within programs, the amount of series…

Precipitated by questions of using Q methodology in television market segmentation and of the replicability of such research, this paper reports on both a reexamination of 1968 research by Joseph M. Foley and an attempt to replicate Foley's study. By undertaking a reanalysis of the Foley data, the question of replication in Q method is addressed.…