Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…

Reactions of preschool children from urban and rural Quebec to several animated and other representational television characters were obtained. Visual elements consistently appealing are identified, and responses are reviewed for sex, cultural, and location differences. Application of results in the production of a televised antismoking promotion…

Study of secondary school pupils' reactions to viewing careers education materials in which people were shown in occupations traditionally associated with the opposite sex found that young adolescents viewing counter-stereotyped programs were no less stereotyped in career beliefs. Results are discussed in terms of resilience of sex role in…

Describes a study which investigated why some teachers choose to use, or not to use, educational television broadcasts in their teaching. The study also tested the proposition that low levels of television use by teachers are due to antipathy to new methods in general, or fear of mechanization, or similar reasons. (Author/LLS)

Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)

Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that cultivation methodology contains an apparent response bias, a study examined relationships between television exposure and positive restatements of cultivation concepts and tested a more instrumental media uses and effects model. Cultivation was…

A set of 10 articles which first appeared in the Japanese periodical "Studies in Broadcasting" comprises this collection. Of the four essays dealing with Japan, one covers the historical changes in its broadcasting policies, treats the legal character of the Japanese public broadcasting company (Nippon Hoso Kyokai), and also reports on…

Discusses methodology, results, and implications of a study testing three hypotheses and investigating perceptions of social, political, and economic conflicts (organized according to complexity, intensity, and solvability) as they occur in society and as portrayed by television news. Findings indicate viewers are able to differentiate between…

Describes a study of undergraduates in the Open University that used qualitative research methods to investigate how students learn with educational television. Results of observations, interviews, and test data are analyzed to determine which program features are important, and the methodology is contrasted with the one used in other studies of…

Describes study of students in grades 8 through 12 that was conducted to determine the degree to which television messages influence a person's construction of reality (the cultivation hypothesis). Research methodology that tests the effects of television exposure is examined with emphasis on the importance of demographic control variables. (38…

This paper outlines the writers' views on the domains and goals of media studies in different Australian states, and stresses the need to study the relationship between the media systems, products, and culture. An analytical model for teaching television studies is discussed, the aims of which are to: (1) introduce the study in a manner that will…

The bibliography on analyses of television programing provided in this paper indicates the types of content analyses that have been conducted on television programing over much of the last 30 years. Compiled after a review of relevant books and the back issues of "Journal of Communication,""Journal of Broadcasting," and "Journalism Quarterly," the…

Examines the claim that television does not actively involve the viewer cognitively in ways usually associated with mature information processing. Study is described that suggests active and differential processing of television information by viewers and an increase in the level of sophistication in understanding the medium. Twenty-six references…

Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…

A content analysis of major German television news shows and 53 weekly surveys on 16 issues were used to compare linear and nonlinear models as ways to describe the relationship between media coverage and the public agenda. Results indicate that nonlinear models are in some cases superior to linear models in terms of explained variance. (34…