Reviews literature on pronutrition messages in children's commercials and describes a study involving children ages 3 to 14 to test the effectiveness of incorporating health information disclosures into actual television commercials for highly sugared cereal and candy products. Results indicate most children were able to recall and make sense of…

A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program…

Recent research has focused on the faulty implications emitted by factual television accounts of real events, while television news has been described as a pseudo-reality created from the ongoing flow of events. Furthermore, the convenient metaphorical language of television news often creates images of reality in such a way that the reality and…

Proposing the use of a single comprehensive communications model, the Circles of Context Model, for all forms of communication, this paper shows how the model can be used to identify different kinds of criticism of the television comedy series "All in the Family" and the ways in which that criticism shifted during the show's nine-year…

A longitudinal study examined both the short term and the long term effects of television advertising on the development of adolescents' consumption-related orientations. Questionnaires were administered to 556 adolescents in a number of schools in a southern state; a second wave of questionnaires was administered to a subsample of 230 of these…

To improve techniques for measuring concepts related to audience perceptions of the reality of television programing, a study established three goals: (1) to reduce the number of items currently used to measure perceived superficiality, perceived plausibility, and the degree of personal utility; (2) to determine whether a single item measure of…

There are benefits to be gained by integrating social cognition research with communication research, especially with regard to the effects of television viewing on child development. Social cognition brings innovative theoretical and methodological approaches to the field of communication, permits a more complete characterization of the child in…

This report presents the highlights of research activities conducted in 1980 by the Office of Communication Research (OCR), whose job it is to serve the information needs of five distinct entities: the United States Congress, national public broadcasting agencies, local public radio and television stations across the country, decision-making…

When a major national news magazine decided to advertise on television to increase circulation, market researchers had to design research procedures that would assess the effectiveness of various advertising options. The system was designed around the toll-free telephone number given in the advertisement, with the receiving operator recording the…

The failure of television research to affect broadcast policy is attributed partially to its methodological inadequacies and its narrow audience. Research tends not to take into account such variables as the program selection behavior itself, the natural viewing context, and other non-content influences. Existing research suggests that television…

Analyzes research in the area of children and the media and concludes that there is no support for the hypothesis that research questions relating to the subject are cyclical and follow a predictable pattern with the introduction of each new medium into the social system. (FL)

This study examined the effects of pictorial changes on recall of spoken text in a television news broadcast viewed by adolescents and adults. Adult recall of spoken text was impaired by mid-sentence picture editing while adolescents' recall was enhanced so long as accompanying pictures were relevant to verbal text. (MBR)

Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)

This report describes research designed to examine questions about the amounts and kinds of positive examples appearing in children's television programming, the influence they have on children's prosocial behavior, and the circumstances that optimize attention to and comprehension of such content. A methodology for analyzing positive social…