A METHODOLOGICAL STUDY WAS CONDUCTED WHICH HAD AS ITS PRINCIPAL OBJECTIVES--(1) DEVELOPMENT OF A RELATIVELY SIMPLE, EFFECTIVE, AND ECONOMICAL WAY TO EVALUATE SPECIFIC (TELEVISION) VISUAL TECHNIQUES, AND (2) TEST THE METHOD IN A VARIETY OF SITUATIONS. A TWO CAMERA CLOSED-CIRCUIT TELEVISION SYSTEM WAS MODIFIED SO THAT THE OUTPUT OF THE TWO CAMERAS…

This is a review of research relating to the attributes of portrayals which play a role in affecting aggressive behavior. The effects of portrayal can occur at any of three successive stages: acquisition, disinhibition/stimulation/arousal, performance. The older the individual, the more likely the influence is to be in all three stages of…

The U.S. Surgeon General's report on the effects of televised violence on children is discussed--how the report began, how it was compiled, and the results. The book concludes that broadcast media influence kept the most respected social scientist investigators of the subject off the Committee, and that the final results were distorted in the…

A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…

Examines the research on the effects of television advertising on children and discusses an experiment which studied children's vulnerability to television commercials. (MB)

Describes methodology and results of a study which elicited local news directors' comments to determine whether respondents thought technology has helped or hurt local news. Results indicate news gathering technology may have a negative effect on local television news content and on the autonomy of news directors. (Author/MBR)

Contends that academics have much to offer as consultants to the rapidly developing electronic media. Discusses fees, opportunities, methodological considerations, and ethical concerns. (PD)

Defends the theory of cultivation effects of television viewing on audiences against the criticism of Paul Hirsch. Contends that the data is broad-based and that the framework of mainstreaming and resonance shows systematic and consistent patterns within subgroups. (See CS 705 469 and CS 705 539.) (JMF)

Describes a methodology used in interviewing Federal Communications Commission commissioners, legal assistants, and Cable Bureau staff members about their attitudes toward the cable industry and regulation; reports results of the interviews, noting respondents' disappointment in the lack of cable growth. (GT)

A 2-year longitudinal investigation of developing television viewing patterns involved 271 children who were followed from 3 to 5 or 5 to 7 years of age. Viewing was measured from diaries maintained by parents for 1 week in the spring and 1 week in the fall for 2 years. Programs were classified as (1) child informative or educational; (2)…

This paper critiques the methodology used for television audience research by David Morley for his study, "The Nationwide Audience," in which he attempts to systematically determine relationships between the various ways in which different audience groups make sense of television programs and the social relations that define their material…

Noting that one of the greatest criticisms of television is the lack of television criticism itself, this paper proposes a multidimensional approach to the subject, based on current forms of criticism and theory. The 10 forms of criticism or theory discussed in the paper are (1) rhetorical criticism, (2) dramatic criticism, (3) literary criticism,…

This report, part of a series of statistical surveys of public broadcasting based on data provided by licensees of the Corporation for Public Broadcasting, provides details of public-television program content for the 1976 calendar year. Chapters include discussion of definitions and categories of program content, the public television system in…

Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlines the goals and objectives of the pilot…

This report describes the first wave of a research project investigating both the mass media behavior of adolescents in size and character of consumption, and their relations with the TV content consumed. This longitudinal study examines 11- to 15-year-olds through the use of specially developed scales and other traditional measures. Included are…