The purpose of this volume is to present, in nontechnical language, most of the basic concepts of advertising research. Since the volume is intended to be comprehensible to the lay person, discussion does not go too deeply into the technical details of advertising or research methodology. However, used as an introduction and outline to be…

While numerous sociologists have long recognized the importance and utility of employing secondary sources in sociological research, the last will and testament appears to be the single most neglected document in sociological research. (Author/JC)

The use of statistical methods in the design and analysis of discrete algorithms is explored. The introductory chapter contains a literature survey and background material on probability theory. In Chapter 2, probabilistic approximation algorithms are discussed with the goal of exposing and correcting some oversights in previous work. Chapter 3…

REPORTED HERE ARE VARIOUS QUESTIONNAIRES, FORMS, AND STRUCTURED INTERVIEW MATERIALS USEFUL AS A SUPPLEMENT TO ED 002 995. THE MATERIAL WAS USED TO COLLECT DATA FOR A STUDY OF THE HIGHER EDUCATION OF SOUTHWESTERN UNITED STATES INDIANS. INSTRUCTIONS FOR ADMINISTERING EACH DEVICE ARE INCLUDED. (WN)

A METHODOLOGICAL STUDY WAS CONDUCTED WHICH HAD AS ITS PRINCIPAL OBJECTIVES--(1) DEVELOPMENT OF A RELATIVELY SIMPLE, EFFECTIVE, AND ECONOMICAL WAY TO EVALUATE SPECIFIC (TELEVISION) VISUAL TECHNIQUES, AND (2) TEST THE METHOD IN A VARIETY OF SITUATIONS. A TWO CAMERA CLOSED-CIRCUIT TELEVISION SYSTEM WAS MODIFIED SO THAT THE OUTPUT OF THE TWO CAMERAS…

This manual is a beginning guide to program evaluation. Designed for program evaluators who have little or no previous experience in manipulating data, this guide is designed to demonstrate how to evaluate different aspects of a vocational rehabilitation program--and use those findings for program improvement. The use of averages, percentages, and…

This 13th Yearbook is a handbook on classroom research, designed to guide industrial arts teachers in setting up small studies and analyzing the results. Major topics are: (1) Research and the Classroom Teacher, (2) The Research Process, (3) The Tools of Classroom Research, (4) Interpreting and Evaluating Research, (5) Selected Problem Areas with…

In this paper the belief is stated that researchers need to develop some type of conceptual frame for improving continuity of studies and specificity of treatment. This paper describes such a conceptual frame and its implications for research. The paper states that the framework was designed to help researchers identify, classify, and/or quantify…

The solution to the lack of productivity of educational research is the recognition that applied research can be scientific and the reexamination of the implications of the scientific orientation for research strategies. (Author/EB)

The data from this study support the hypothesis that the encoding of a letter, as well as operations associated with responding, requires attention in the sense of processing capacity. (Author)

Contains seven articles discussing the application of meta-analysis to research on outcomes in psychotherapy. Provides a framework for understanding meta-analytic procedures and outlines major techniques. Reviews criticisms of integration of psychotherapy outcome research. Evaluates comparative therapy outcome research and discusses limitations of…