Paul Witt challenges every reader to make a decision in response to the question: "Will the profession follow these recommendations presented in this forum?" Will "quick and dirty" survey methods be exchanged for more complex research designs?" He cautions readers to think first before replying, warning that this is a courageous decision that will improve the validity of findings but could very well slow the research-to-publication process. Witt notes that although most of the scholars he has known do not disagree with the concept of engaging in cross-disciplinary dialogue that might produce collaborative research projects, the truth of the matter is that most of them have never followed through with such an idea. Admittedly, change is difficult, particularly when proven processes worked well in the past and helped us achieve a current level of success. However, as a former editor of "Communication Education," and having just completed an 800-page compilation of instructional research in the "Handbook of Communication and Learning," it is clear to Witt that instructional communication scholarship as we have known it in former years has passed its zenith and is in need of new inspiration. Simply put, Witt feels that communication educators must take on new directions if the sub discipline is to persist in future decades. Although it is not easy for individual scholars to change, there is great risk for instructional communication research if, collectively, communication research scholars do not change. The article concludes by Witt saying that every reader can respond to the challenges presented in this forum in one of three ways: (1) move into new areas and develop new perspectives, (2) systematically review former findings in search of new insight, or (3) continue what worked for you in the past.