Peer reviewedERIC Number: EJ085814
Record Type: Journal
Publication Date: 1973
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Abstractor: N/A
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Untwisting "The News Twisters": A Replication of Efron's Study
Stevenson, Robert L.; And Others
Journalism Quarterly, 50, 2, 211-19, Sum 73
Refutes a study originally published by Edith Efron which contended that network television news coverage of the 1968 presidential campaign was biased, concluding that campaign coverage was positive for both presidential candidates. (RB)
Descriptors: Bias, Content Analysis, Evaluation Criteria, Networks, News Reporting, Research Methodology, Television Research
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