Measuring the Influence of Television Programs and Campaigns.

Belson, William A.

Notes FAQ Contact Us

Back to results

ERIC Number: EJ023568

Record Type: CIJE

Publication Date: 1970

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Measuring the Influence of Television Programs and Campaigns

Belson, William A.

Educ Broadcasting Rev, 4, 3, 29-37, Jun '70

The director of the Survey Research Center at the London School of Economics and Political Science discusses the need to assess the effects on the public of television programs and outlines some of the methods for conducting such research. (AA)

Descriptors: Audiences, Mass Media, Program Effectiveness, Research Methodology, Social Influences, Television Research

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A