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Direct linkRyan, Katherine E.; Gandha, Tysza; Culbertson, Michael J.; Carlson, Crystal – American Journal of Evaluation, 2014
In evaluation and applied social research, focus groups may be used to gather different kinds of evidence (e.g., opinion, tacit knowledge). In this article, we argue that making focus group design choices explicitly in relation to the type of evidence required would enhance the empirical value and rigor associated with focus group utilization. We…
Descriptors: Focus Groups, Research Methodology, Research Design, Educational Research
