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Sepstrup, Preben, Ed.; Goonasekera, Anura, Ed. – 1994
The growth of international television distribution has resulted in easy access to news, information, and entertainment programs originating in foreign countries. At the same time it has caused some concerns about the spread of values alien to a country's culture or simply irrelevant. The research reported here attempts to quantify the actual use…
Descriptors: Access to Information, Audience Response, Broadcast Television, Communications Satellites
Download full text2003
The Communication Theory & Methodology Division of the proceedings contains the following 14 papers: "Interaction As a Unit of Analysis for Interactive Media Research: A Conceptualization" (Joo-Hyun Lee and Hairong Li); "Towards a Network Approach of Human Action: Theoretical Concepts and Empirical Observations in Media…
Descriptors: Adolescents, Advertising, Athletics, Community
Sroka, Iris E.; And Others – 1993
"3-2-1 CONTACT Extras" (Extras) are television specials produced by "3-2-1 CONTACT," a television series on science and technology for 8- to 12-year-olds. The production of each Extra is typically accompanied by an extensive program of formative research, designed to examine issues of comprehension and appeal, that helps guide…
Descriptors: Children, Childrens Television, Drug Education, Elementary Education
