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Asamen, Joy Keiko, Ed.; Berry, Gordon L., Ed. – 1998
Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…
Descriptors: Computer Assisted Instruction, Content Analysis, Educational Television, Higher Education
Loye, David – 1975
Psychosocial adaptations are sometimes affected by experiences that are ordinarily considered to be amusements. In 1974, a field study was undertaken by the Program on Psychosocial Adaptation and the Future to determine if it is possible to measure the effect of television on adult viewers. A sample of 260 couples, controlled for demographic…
Descriptors: Adults, Behavior Development, Behavioral Science Research, Commercial Television
Peer reviewedRubin, Alan M. – Journal of Broadcasting and Electronic Media, 1985
This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…
Descriptors: Attitudes, College Students, Content Analysis, Correlation
Gorney, Roderic; And Others – 1976
Psychosocial adaptations are sometimes affected by experiences that are ordinarily considered to be amusements. In 1974, a field study was undertaken by the Program on Psychosocial Adaptation and the Future to determine if it is possible to measure the effect of television on adult viewers. A sample of 260 couples, controlled for demographic…
Descriptors: Adults, Aggression, Behavior Development, Behavioral Science Research
