THE AUTHOR BEMOANS THE LACK OF RIGOROUS RESEARCH IN EDUCATIONAL MEDIA, ATTRIBUTING IT TO POOR RESEARCH STANDARDS. HE IS CHEERED, HOWEVER, BY THE RECOGNITION OF RESEARCH AS A NEED. TV, RADIO, AND FILMS ARE EACH TREATED SEPARATELY, REFERRING TO HISTORICAL AND TECHNICAL MATTERS, AND THEN TOGETHER WITH REFERENCE TO COMMON PROBLEMS. THE AUTHOR URGES…

Based on data drawn from a larger study concerning what people learn from television news broadcasts, this paper suggests ways that researchers might conceptualize audience comprehension of television news. Following a review of the information processing literature, the paper analyzes several conceptualizations taken from the literature and…

The components of three areas that pose special problems in the evaluation of television programs are discussed: design, sampling, and measurement. Methods for ameliorating difficulties in these problem areas are suggested. (Author)

This paper reviews the role of television in the lives of blacks and suggests approaches on how to improve the quality of communication research. Portrayals, exposure patterns, attitudes and motives, and effects of blacks on television are discussed. It is suggested that future research should emphasize interpretive analysis or assessment of the…

Recent research has focused on the faulty implications emitted by factual television accounts of real events, while television news has been described as a pseudo-reality created from the ongoing flow of events. Furthermore, the convenient metaphorical language of television news often creates images of reality in such a way that the reality and…

There are benefits to be gained by integrating social cognition research with communication research, especially with regard to the effects of television viewing on child development. Social cognition brings innovative theoretical and methodological approaches to the field of communication, permits a more complete characterization of the child in…

Until the 1960's, the prevailing view within the scientific community was that television was a relatively unimportant influence, but studies have shown that television does have an important effect on the behavior of its viewers, particularly aggressive behavior. Consequently, recent research has focused on the role of television in the…

This is the proceedings of a symposium organized by the Corporation for Public Broadcasting for the purpose of focusing on exisiting problems in and future strategies for promoting television programming services to minority audiences. Included are a prologue, "In Search of Diversity," by Howard Myrick; a foreword, "Minorities in Public…

Although television is highly dependent on language and semiotic analysis, its form can best be analyzed through the structural notion of transformation. The critic's task becomes the articulation of structural laws intrinsic to television. One such law has to do with how television structures time. Television programming transforms action into…

Technological advancements in television images have resulted in an increase of media imagery. One cause of people's fascination with the new media technology is the constant utilization of depth axis staging. The visual elements that make up the image are often placed within the Z-axis, moving rapidly toward or away from the viewer, often…

A set of 10 articles which first appeared in the Japanese periodical "Studies in Broadcasting" comprises this collection. Of the four essays dealing with Japan, one covers the historical changes in its broadcasting policies, treats the legal character of the Japanese public broadcasting company (Nippon Hoso Kyokai), and also reports on…

The articles comprising this bulletin report the status of research methods in the English language arts and indicate promising directions for further effort. Ralph C. Staiger discusses the range of language arts research and points out the strengths and weaknesses of various research techniques. Theodore Clymer examines the essential…

The articles comprising this bulletin report the status of research methods in the English language arts and indicate promising directions for further effort. Ralph C. Staiger discusses the range of language arts research and points out the strengths and weaknesses of various research techniques. Theodore Clymer examines the essential…

The current state of disarray in mass communication research can be cleared up by the orderly application of more careful media research procedures. Semiotics and structural analysis promise some advances in media studies, but these methods are limited when applied to peculiar qualities of time in film and television. A more fruitful approach…