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Research and Evaluation in Educational Television.
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Mielke, Keith W. – 1973
A fundamental distinction is made between basic research which seeks out new, generalizable knowledge, and administrative research which provides information useful to decision makers who have a task to perform. Attention is then given to four types of administrative research: background research, formative research, summative research, and policy…
Descriptors: Administrator Evaluation, Communications, Decision Making, Educational Television