Articulates a case for triangulation as a research strategy to aid in the development of theoretical claims and the integration of theory. Demonstrates the potential and actual uses of these types of triangulation for argumentation by examining research in everyday argument and argument fields. (MS)

A reply to "Beyond Rhetorical Relativism," a 1982 article written by E. Croasmun and R. A. Cherwitz, this paper suggests that that article suffers from a poor choice and unclear usage of language, a weak line of argument, and a faulty conceptualization of the issues. The first section of the paper reviews the arguments presented by…

Argues that a definition of interactional argument based primarily on disagreement should be rejected in favor of a more traditional definition based on reason giving. Argues that views of ordinary arguers need not be given priority over those of experts. (SR)

Rejects Robert Rowland and J. Kevin Barge's conclusion (in an article in the same issue) that defining argument as reason giving is superior to defining argument as disagreement. Maintains that defining argument as disagreement is appropriate for an interpretive argumentation theorist, and that argumentation is a complex topic with room for more…

Addresses Pamela Benoit's response to an article in the same issue by the authors, restating key arguments of why a research focus on reason giving is superior to a research focus on disagreement. (SR)

This paper provides a literature review of the elaboration likelihood model (ELM) as applied in persuasion. Specifically, the paper addresses distraction with regard to effects on persuasion. In addition, the application of proxemic violations as peripheral cues in message processing is discussed. Finally, the paper proposes to shed new light on…

Instead of adopting or developing a theoretical or methodological approach to social movement study, researchers might benefit from gathering an understanding of a particular movement's history by narrowing the focus of the study for rhetorical analysis. Convention papers and journal articles should identify a specific stage, sub-group, person, or…

Interest has recently focused on group polarization as a function of attitude processes. Several recent reviewers have challenged polarization researchers to integrate the explanations of polarization to existing theories of attitude change. This review suggests that there exists a clear similarity between the social comparison and persuasive…

Replies to the previous article's review of arguments against the Elaboration Likelihood Model (ELM). Considers the effects-of-evidence-on-attitudes argument unconvincing and explains why. (NKA)

Addresses the major errors and misconceptions perpetuated by Stiff and Boster's response to criticism of Stiff's 1986 article. Focuses on the major conceptual and methodological issues of Stiff's model. (NKA)

Examines the dimensionality of compliance-gaining message use (CGMU) ratings. Analyzes data from three studies, suggesting that the multidimensional solutions they present are spurious. Presents a unidimensional model which claims that CGMU is related nonlinearly to message choice. (JD)

Compares the persuasiveness of using statistical versus narrative evidence (case studies or examples) across 15 investigations. Indicates that when comparing messages, statistical evidence is more persuasive than narrative evidence. (PA)

A study explored the impact on junior high school females of "don't smoke" public service announcements (PSAs) created by two groups of high school females. The study extended the research on relevance and persuasion by utilizing intimate issues, and by exploring the potential for increasing message relevance by using persuasive messages…

This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…

A study examined some of the questions that have been raised regarding D. A. Infante and A. S. Rancer's (1982) Argumentativeness Scale. Specifically, the wording of the scale was examined. Operating under the principle that the use of the process word "arguing" and the product word "argument," as well as mention of issues or…