Analyzes the amount of space six American and four European newspapers give to local, national, and international news. Concludes that all of the newspapers have a localized point of view, but that each displays significant differences in the components and scale of localization. (FL)

Finds 12 to 15 reader interest clusters across newspaper markets. (FL)

Questions 22 participants to ascertain whether using newspapers in school is associated with later newspaper use as an adult. Finds that, initially, only 40 percent recalled a "Newspaper in Education" experience; after focus group discussion, 70 percent recalled an NIE experience, indicating that more complex techniques are required to…

Raises questions concerning the percentage of responses necessary to obtain accurate results from a survey. (RB)

Although readership scores were slightly higher for the clipping method, both techniques for mail survey of readership produced returns close to those of interview surveys. (KS)

Reports on a study that assessed the degree to which newspaper distribution areas with competitive and noncompetitive dailies could be distinguished from one another. (FL)

Describes a method for determining the accuracy of science news coverage. (RB)

The first of two articles in this report offers a survey of how community ties lead to various psychological needs that are the motivation for newspaper reading. It identifies three distinct audience segments: the traditional audience, with permanent bonds to the community, whose need for information, guidance, and community surveillance leads to…

Responding to Bowman's review of "Megatrends," (EJ 309 721), examines Naisbitt's methodology and lends credence to his "high tech/high touch" megatrend and research findings. (PD)

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)

Reports on a study suggesting that there is substantial predictability of news preference patterns when stories are structured along four news dimensions: significance, prominence of principals involved, normality, and reward. (GT)

Examines uses and gratifications of college-age respondents regarding media use. Finds that (1) respondents rely on the media to fulfill basic human needs but that the media are only moderately helpful in accomplishing this; (2) respondents do not always trust the media; (3) young adults have not abandoned the newspaper; and (4) television was…

A study tested the applicability of gratifications research to magazines. Telephone surveys with 543 adults in a large western urban area ascertained their media usages and their agreement with 14 gratifications statements drawn from morphostatic research into the surveillance-diversion-personal identity triad in relation to newspaper and radio.…

A study investigated the nature and extent of diversity in news sources used by newspapers and the extent to which those sources were identified by the newspapers. A content analysis was conducted of 846 front page, straight news stories that appeared during two randomly constructed weeks in two national newspapers (the "New York Times"…