Three empirical studies focused on viewer reactions to ethical issues in television news, and on actions audience members felt were appropriate to control possibly unethical behaviors in television broadcasting. The first study was a 12-minute telephone survey of 293 randomly selected adults in Minneapolis-St. Paul (Minnesota) in 1989 to determine…

This paper critiques the methodology used for television audience research by David Morley for his study, "The Nationwide Audience," in which he attempts to systematically determine relationships between the various ways in which different audience groups make sense of television programs and the social relations that define their material…

Proposing the use of a single comprehensive communications model, the Circles of Context Model, for all forms of communication, this paper shows how the model can be used to identify different kinds of criticism of the television comedy series "All in the Family" and the ways in which that criticism shifted during the show's nine-year…

Analyzes research in the area of children and the media and concludes that there is no support for the hypothesis that research questions relating to the subject are cyclical and follow a predictable pattern with the introduction of each new medium into the social system. (FL)

Highlights differences between cause-effect and interactive research models that are used to explain television's effects on children. Proposes a schema theory of comprehension and learning that (1) acknowledges the child's prior knowledge, (2) considers television viewing as active communication, and (3) emphasizes critical and literate viewing…

Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…

A study was conducted to determine (1) if the gratifications sought and obtained model were applicable to local television news viewing, and (2) if the scales constructed from factor analyses of gratifications sought and obtained could predict television news viewing. The focus of the study was a new television station in central Illinois that…

Examines major issues and problems for research on television and its effects on children through a critical discussion of Cullingford's book, "Children and Television," which focuses on ways in which children learn and what they learn from television. (MBR)

Reviews prior research on television programers' information processing in making decisions on what programs to broadcast, focusing on attribute information, information integration, and information processing styles. A field experiment conducted to determine importance programers attach to programing information, how they make judgments, and…

The purpose of this conference was to assess the technical feasibility of obtaining qualitative ratings to measure the effectiveness of public television. The state-of-the-art in qualitative ratings is discussed in terms of a review of the Corporation for Public Broadcasting's past and current qualitative research efforts, international approaches…

Eight established methodologies were evaluated and compared in this preliminary study, which was conducted to resolve methodological questions and problems and develop an adequate approach for the collection of valid, generalizable data for an extensive study of family use of television. The study focused on four variables: which family members…

This is an initial examination of findings from laboratory and field studies done in Israel on the cognition-cultivating functions of media. The studies reasoned that highly explicit presentations of film-mediated operations can be imitated by observers, and that once imitated, they are internalized and can serve as modified mental skills. Two…

This paper outlines the writers' views on the domains and goals of media studies in different Australian states, and stresses the need to study the relationship between the media systems, products, and culture. An analytical model for teaching television studies is discussed, the aims of which are to: (1) introduce the study in a manner that will…

A content analysis of major German television news shows and 53 weekly surveys on 16 issues were used to compare linear and nonlinear models as ways to describe the relationship between media coverage and the public agenda. Results indicate that nonlinear models are in some cases superior to linear models in terms of explained variance. (34…