Descriptor
| Children | 1 |
| Cognitive Processes | 1 |
| Learning Theories | 1 |
| Mass Media Effects | 1 |
| Media Literacy | 1 |
| Models | 1 |
| Research Methodology | 1 |
| Schemata (Cognition) | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Communication Education | 1 |
Author
| Luke, Carmen | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedLuke, Carmen – Communication Education, 1985
Highlights differences between cause-effect and interactive research models that are used to explain television's effects on children. Proposes a schema theory of comprehension and learning that (1) acknowledges the child's prior knowledge, (2) considers television viewing as active communication, and (3) emphasizes critical and literate viewing…
Descriptors: Children, Cognitive Processes, Learning Theories, Mass Media Effects
