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Download full textMessaris, Paul – 1991
Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…
Descriptors: Advertising, Audience Awareness, Audience Response, Communication Research
