This article presents the methodological strategies, results and a critical analysis of the national research project MapCom "The Research Sphere on Communication Studies Social Practices, Map of Projects, Groups, Research Objects and Methods". We present the results obtained within the first two phases of the research project. The…

Defines and tests two gratifications sought and obtained models. Suggests the transactional model is more effective in predicting dependency on, while an expanded discrepancy model better predicts frequency of, viewing two kinds of television news programs. (MS)

A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

Major conceptual differences exist between critical communication scholars and marketing researchers in their approaches to the study of international advertising. In marketing research, the conceptual framework is characteristically built around the multinational corporation, while critical communication scholarship stresses the nation-state. The…

Reviews 15 studies that have investigated the use of the Preferred Representational System (PRS) in Neurolinguistic Programming (NLP). Aspects of design, methodology, population and dependent measures are evaluated, with comments on the outcomes obtained. Results suggested that there is little supportive evidence for the use of PRS in the NLP.…

Compares the persuasiveness of using statistical versus narrative evidence (case studies or examples) across 15 investigations. Indicates that when comparing messages, statistical evidence is more persuasive than narrative evidence. (PA)

The conflict resolution communication attempts practiced by a food cooperative were studied to determine if they revealed the primary ideals of the counterculture philosophy. To highlight the findings, the study also examined the conflict resolution communication attempts of a fraternity--a representative of the dominant culture philosophy. Data…

Investigates whether different measurements can significantly influence the outcome of a study. Examines whether voters learn more from political advertisements than from television news, using exposure and attention to measure television watching, confidence and accuracy to measure knowledge, and different control strategies. Finds that different…

Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlines the goals and objectives of the pilot…

Looks at five major types of research into organizational communication and compares them in terms of their suitability and effectiveness. (MH)

Experiment dealt with selecting political candidates. Results provide some limited support for the hypothesized importance of matching information presentation formats to decision-making strategies. However, the most effective pattern of matching turned out to be in the opposite direction of the prediction. Discusses methodological issues. (PD)

Since the telephone interview is often used as a method in survey research, a study was conducted to determine whether use of random digit dialing and sampling by surnames resulted in selection of two different samples from the same ethnic population. A random digit dialing technique was used to conduct interviews with 1,076 Texas residents over…

Examines whether the use of a particular unit of interaction behavior enhances reliability in interaction analysis research. (Author)

A content analysis model for assessing advertising themes and messages generated primarily for United States markets to overcome barriers in the cultural environment of international markets was developed and tested. The model is based on three primary categories for generating, evaluating, and executing advertisements: rational, emotional, and…

Communication scholars have addressed a number of theoretical issues concerning the basis of knowledge and reality. They have not, however, accompanied their theories with parallel empirical studies. Given the important implications such work might have for the interpretation and generalizability of observer accounts, two studies were conducted…