Presents methodology, philosophy, findings, and conclusions of a study designed to increase physical plant and institutional efficiency and to identify ways of broadening student appeal through innovative programs. Advocates use by educational administrators of metamarketing procedures used: multidimensional scaling and other attitude research…

Attitude and opinion research requires considerable planning, careful design of survey procedures and sampling techniques, and practical ways of collecting, analyzing, and reporting results. The following suggestions are based on the extensive public opinion research conducted by the University of Alabama. (1) Decide what specific problem is to be…

A community impact study for Kalamazoo Valley Community College (KVCC) was conducted to generate data for institutional planning, management, and evaluation. Specifically, the study involved learning how well KVCC was achieving its stated goals relative to career advancement, personal development, and recreational enjoyment; determining general…

The study assesses expectations by the general public of a specific 2-year, post-high school institution of higher education, identified as a university branch, and sought to determine, insofar as they affected the role and mission of the university branch, (1) the public image of the university branch under study, (2) broad purposes and needs,…