Project "Freestyle" involved the development of prototypical television materials and a comic book intended to combat sex-role stereotyping in the career-related attitudes of nine to twelve-year-old children. This paper reports the results of four types of research conducted during the early development of the television series to…

The Children's Television Workshop (CTW), responsible for the programs "Sesame Street" and "The Electric Company", conducted extensive research into the systematic use of television to promote the social, emotional, and intellectual growth of young children. Working without precedents in the field of formative research…