When a major national news magazine decided to advertise on television to increase circulation, market researchers had to design research procedures that would assess the effectiveness of various advertising options. The system was designed around the toll-free telephone number given in the advertisement, with the receiving operator recording the…

Reviews research into children's use of television and discusses two studies, one from the United States and one from West Germany, that focus on media in families. A study currently being completed is also described that examines the effect of cable television on children's and adolescents' media use in Austria. (LRW)

Television's role within the familial setting is the subject of a research program being conducted at the Universities of Hartford, Texas, and Utah, proceeding on the premise that television functions within a variety of environmental influences, all of which act in varying combinations to produce a wide range of effects within viewers. The…