The failure of television research to affect broadcast policy is attributed partially to its methodological inadequacies and its narrow audience. Research tends not to take into account such variables as the program selection behavior itself, the natural viewing context, and other non-content influences. Existing research suggests that television…

An evaluation was made of the methodology and findings presented in "Television and Antisocial Behavior. Field Experiments," by Stanley Milgram and R. Lance Shotland (New York: Academic Press, 1973). In the book, seven experiments were reported, all concerned with antisocial behavior toward a medical charity. Three episodes of Medical…

This paper identifies limitations of previous investigations of the relation between televised violence and viewer aggression and suggests a framework for future research concerning the effects of media viewing on child development. It is suggested that typical research is short-term, cross-sectional, and laboratory-based. Factors which mediate…