Presents three scales for measuring relationships between adolescent television viewers and the television content consumed by them. (MH)

Replies to Paul Hirsch's rejoinder to Gerbner et al's findings on cultivation analysis. (See EJ 240 175-177.) Addresses the use of the National Opinion Research Center/ General Social Surveys. Concludes that Hirsch's appraisal of cultivation theory and his reasons for rejecting the concepts of mainstreaming and resonance are unwarranted and…

Media Panel is a research program directed toward media habits, causes and effects of TV use among children and adolescents, and viewer/media interaction in general. Results of this longitudinal study from 1970 to the present are presented in three sections focusing on the early work of the group, the preschool panel, and the primary school panel.…

This report describes the first wave of a research project investigating both the mass media behavior of adolescents in size and character of consumption, and their relations with the TV content consumed. This longitudinal study examines 11- to 15-year-olds through the use of specially developed scales and other traditional measures. Included are…

A longitudinal study examined both the short term and the long term effects of television advertising on the development of adolescents' consumption-related orientations. Questionnaires were administered to 556 adolescents in a number of schools in a southern state; a second wave of questionnaires was administered to a subsample of 230 of these…

This study examined the effects of pictorial changes on recall of spoken text in a television news broadcast viewed by adolescents and adults. Adult recall of spoken text was impaired by mid-sentence picture editing while adolescents' recall was enhanced so long as accompanying pictures were relevant to verbal text. (MBR)

This study assesses the influence of exposure to television miniseries "Shogun" on adolescents' knowledge of Japanese language, history, and customs; attitudes of a closer social distance; and Japanese stereotypes. Exposure was a predictor of Japanese language, history, and customs knowledge and a limited predictor of social distance.…

The value of "cultivation analysis" as a theoretical and analytic framework for investigating the effects of television has been questioned. This study suggests that of the viewing/reality variables, the most important is perceived law enforcement program realism, a variable generally excluded from cultivation analysis studies. (PD)

Identifies nine motivations for television viewing and relates these to age, viewing levels, television attitudes of attachment and reality, and program preferences. Implications of the results are discussed in terms of uses and gratifications research perspectives. (JMF)

This study explored patterns of pastime activities that stand as alternatives to television viewing among middle school children. Findings are compared with those of Robinson's study (1981) for alternative media, video games, and sleeping variables, as well as dichotomous measures for group membership, playing a musical instrument, and hobbies.…

The purposes of this study were to examine group differences in sexual media consumption and to explore how well adolescents' sexual attitudes and behavior can be explained by viewing of sexually suggestive dialogue (SD) and explicit sexual content (SC) in television media. Participants were 473 male and female high school adolescents who were…

Using a new telephone-observation methodology which permitted low-cost observation of home television viewing behaviors, this study examined how families use home television, parental involvement in their children's television viewing, and families' educational use of home television. Following initial calls to 2,922 household phones, a total of…

Reviews research into children's use of television and discusses two studies, one from the United States and one from West Germany, that focus on media in families. A study currently being completed is also described that examines the effect of cable television on children's and adolescents' media use in Austria. (LRW)

Study of secondary school pupils' reactions to viewing careers education materials in which people were shown in occupations traditionally associated with the opposite sex found that young adolescents viewing counter-stereotyped programs were no less stereotyped in career beliefs. Results are discussed in terms of resilience of sex role in…

This study examines the influence of duration and amount of soap opera viewing by sixth and seventh graders on their perceptions of relational fragility and importance of talk in managing relationships. Mediating variables of viewing motives, experience with peer relations, and family structure are also examined. (Author/MBR)