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| McDermott, Steven T. | 1 |
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Download full textMcDermott, Steven T. – 1985
Designed to reflect the diversity of approaches to persuasion, this annotated bibliography cites materials selected for their contribution to that diversity as well as for being relatively current and/or especially significant representatives of particular approaches. The bibliography starts with a list of 17 general textbooks on approaches to…
Descriptors: Advertising, Annotated Bibliographies, Attitude Change, Communication Research
