Noting that conversation analysis (CA) has developed into one of the major methods of analyzing speech in the disciplines of communications, linguistics, anthropology and sociology, this book demonstrates in a practical way how to become a conversation analyst. As well as providing an overall introduction to the approach, it focuses on the…

Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlines the goals and objectives of the pilot…

This report presents the highlights of research activities conducted in 1980 by the Office of Communication Research (OCR), whose job it is to serve the information needs of five distinct entities: the United States Congress, national public broadcasting agencies, local public radio and television stations across the country, decision-making…

This annual volume of organizational communication abstracts presents over 1,100 abstracts of the literature on organizational communication occurring in 1979. An introductory chapter explains the classification systems, provides operational definitions of terms, and concedes the shortcomings of the research effort. An overview chapter comments…

The research reported in this book was based on the belief that Australian schools should develop the speech communication as well as the reading and writing skills of their students. The book is designed to provide educators and researchers with guidelines for future work on oral language assessment and on curriculum development. The first…

Intended for researchers, policy makers, and planners, the studies in this volume examine issues in communication policy and planning in developing nations. The five studies discuss the following: (1) the organizational and methodological aspects of communication planning, including structure and organization, methods and models; (2) the economics…

Because written communication has nearly always been the medium for transmitting information in the business world, these essays are a step toward providing a seminal statement on the history and practice of business writing. The essays in this volume are: "Business Writing and the Spread of Literacy in Late Medieval England" (Malcolm Richardson);…

The objectives of this volume are to provide a general structure for students, scholars, and practitioners to obtain comprehensive information on recently published and unpublished literature in and related to the field of organizational communication; to continue to develop a classification system for the literature of interest to that field; and…

The objectives of this book are to provide a general structure for students, scholars, and practitioners to obtain comprehensive information on recently published and unpublished literature in and related to the field of organizational communication; to continue to develop a classification system for the literature of interest to that field; and…

The eighth in a series of publications dealing with aspects of intercultural communication, this volume focuses on approaches to intercultural communication research. The 16 chapters of the volume are arranged into three sections: diverse approaches to research, quantitative approaches, and qualitative approaches. Specific chapters discuss the…

The essays in this volume enunciate the pressing need for a theoretical framework for the study of technical communication. The first part of the volume provides an overview of extensive ways to study technical communication. Subsequent chapters discuss humanistic approaches to technical communication, the history of technical communication,…

Each of the three sections of this book highlights a basic concept in communication research that needs more attention, and includes individual articles that review or apply new methods for the study of social communication. The first part deals with organizational analysis and field studies, and reminds its readers that mass communication is not…