Collection of detailed data on normative overall patterns of television viewer behavior has been an ongoing effort of the Broadcasters' Audience Research Board (BARB) in the United Kingdom. While their measurement system--self-completion viewing diaries in conjunction with electronic meters recording television set use--may register that an…

Examines research methods and data related to television audiences in the United Kingdom. Topics addressed include defining the concept of an audience, time spent watching television and on other media activities, programs watched, audience composition and program scheduling, ways programing addresses audiences, audience research, audience…

Based on an analysis of programs in a British Broadcasting Company (BBC) series transmitted during the 1984-1985 school year, this discussion of the pedagogy of educational television in Great Britain reviews previous analyses of children's television from both a media studies perspective and from within educational psychology, and proposes an…