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Feilitzen, Cecilia – 1972
The findings of six studies based on in-home observations of children's television viewing behavior as recorded by mothers, fathers, or other adults caring for the child are summarized and compared. The object of this research method is to determine child interest in the programs, the variability of interest within programs, the amount of series…
Descriptors: Childrens Television, Interest Inventories, Interest Research, Observation
Hoijer, Bjorn – 1970
A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…
Descriptors: Audiences, Broadcast Industry, Programing (Broadcast), Radio