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Goonasekera, Anura, Ed.	1
Sepstrup, Preben, Ed.	1

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TV Transnationalization: Europe and Asia. Reports and Papers on Mass Communication No. 109.

Sepstrup, Preben, Ed.; Goonasekera, Anura, Ed. – 1994

The growth of international television distribution has resulted in easy access to news, information, and entertainment programs originating in foreign countries. At the same time it has caused some concerns about the spread of values alien to a country's culture or simply irrelevant. The research reported here attempts to quantify the actual use…

Descriptors: Access to Information, Audience Response, Broadcast Television, Communications Satellites