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Download full textBrowne, Donald R. – 1971
It is difficult to obtain reliable data on the nature of the audience for international broadcast programs in Asia (e.g., those beamed by the Voice of America or Radio Japan). However, analysis of listener mail and some survey research have provided a fairly clear profile of the audience: young (ages 15-34), well educated, urban, male (but with a…
Descriptors: Audiences, Broadcast Industry, Intercultural Programs, International Programs
Association for Education in Journalism and Mass Communication. – 1992
The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…
Descriptors: Advertising, Broadcast Industry, Comparative Analysis, Condoms
