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| Simmons, Robert E. | 1 |
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Simmons, Robert E.; And Others – 1988
This paper focuses on the challenge raised by the acquired immunodeficiency syndrome (AIDS) epidemic regarding the need to improve the effectiveness of health communication or education campaigns. The paper discusses the behaviors underlying health information processing and particularly what is called the "knowledge but not behavior-change…
Descriptors: Acquired Immune Deficiency Syndrome, Behavior Change, Behavioral Science Research, Communication Research
