Discusses decisions that researchers must make in their application of factor analysis to data related to communication phenomena. Offers several suggestions to aid researchers in reaching appropriate decisions. (JMF)

Communication competence has been approached primarily from three perspectives in the communication literature: (1) as cognitive understanding of communication, (2) as a capability of performing certain communication skills, and (3) as achieving effective communication. Most scholars who write about communication competence view competence either…

Current conceptualizations of the construct of "communication competence" are examined in this paper and are found to be problematic. The paper argues that "communication competence" must be distinguished from "communication performance" and sees neither as a reliable predictor of the other. The paper suggests that both research and pedagogy must…

A study by Malcolm R. Parks reported in "Communication Monographs" called into question the cross-situational validity of the Personal Report of Communication Apprehension (PRCA). Park's study, however, is flawed in many ways. He does not provide an adequate definition of "situation." Both the type of factor analysis he chose…