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Durkin, Kevin1
Hutchins, Gina1
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Durkin, Kevin; Hutchins, Gina – Journal of Educational Television, 1984
Study of secondary school pupils' reactions to viewing careers education materials in which people were shown in occupations traditionally associated with the opposite sex found that young adolescents viewing counter-stereotyped programs were no less stereotyped in career beliefs. Results are discussed in terms of resilience of sex role in…
Descriptors: Adolescents, Attitude Change, Careers, Educational Television