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Download full textBasil, Michael D. – 1991
Message processing literature could conceptualize process in one of two distinct ways: a single over-time process as described by J. N. Cappella, versus several processes as described by D. K. Berlo. An examination of literature finds that theories are based on both forms of these over-time processes. However, operationalization rarely measures…
Descriptors: Communication Research, Higher Education, Research Methodology, Research Problems
Peer reviewedBasil, Michael D.; Brown, William J.; Bocarnea, Mihai C. – Human Communication Research, 2002
Addresses the question of whether use of student samples jeopardizes the validity of research. Examines the distinction between univariate and multivariate relationships in a study of identification with Diana, Princess of Wales. Shows that although the estimates of univariate values differed across three samples, the multivariate relationships…
Descriptors: Communication Research, Higher Education, Identification (Psychology), Interpersonal Relationship
