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Research Methodology	2
Television Research	2
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Disadvantaged Youth	1
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Educationally Disadvantaged	1
Evaluation Methods	1
Evaluation Needs	1
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Measurement Instruments	1
Measurement Objectives	1
Measurement Techniques	1
Parent Attitudes	1
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Source

Journal of Social Issues

Author

Ball, Samuel

Publication Type

Education Level

Audience

Location

Laws, Policies, & Programs

Assessments and Surveys

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Methodological Problems in Assessing the Impact of Television Programs

Peer reviewed

Ball, Samuel – Journal of Social Issues, 1976

The components of three areas that pose special problems in the evaluation of television programs are discussed: design, sampling, and measurement. Methods for ameliorating difficulties in these problem areas are suggested. (Author)

Descriptors: Evaluation Methods, Evaluation Needs, Measurement Objectives, Measurement Techniques

The First Year of Sesame Street: An Evaluation. Final Report, Volume III of V Volumes.

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Ball, Samuel; And Others – 1970

This study evaluates the impact of the first year of "Sesame Street" on preschool televiewing audiences in five sites (Boston, Mass., Durham, N.C., Phoenix, Ariz., suburban Philadelphia, and northeastern California). Chapter I introduces evaluational questions and the research strategy. Chapter II presents sampling procedures for pretest…

Descriptors: Audiences, Disadvantaged Youth, Educational Television, Educationally Disadvantaged