Descriptor
| Audiences | 1 |
| Factor Analysis | 1 |
| Followup Studies | 1 |
| Q Methodology | 1 |
| Research Methodology | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
Author
| Adams, R. C. | 1 |
Publication Type
| Reports - Research | 1 |
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Audience
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Download full textAdams, R. C. – 1981
Precipitated by questions of using Q methodology in television market segmentation and of the replicability of such research, this paper reports on both a reexamination of 1968 research by Joseph M. Foley and an attempt to replicate Foley's study. By undertaking a reanalysis of the Foley data, the question of replication in Q method is addressed.…
Descriptors: Audiences, Factor Analysis, Followup Studies, Q Methodology
