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Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1981
A five-study evaluation assessed the appeal of Over Easy to its target group and its effectiveness in meeting stated objectives. Aimed at viewers over the age of 55, the daily, half-hour magazine-format program produced by KQED-TV San Francisco, is intended to inform them, encourage positive attitudes about aging, and encourage interaction among…
Descriptors: Aging Education, Mass Media Effects, Middle Aged Adults, Older Adults
Baggaley, Jon, Ed.; Janega, Patti, Ed. – 1981
An introduction by Jon Baggaley provides background information on this international conference and its participants, and introduces 10 papers which were presented. The papers are as follows: (1) "Teaching Production Research and Design: The Interface of Theory and Practice" (James M. Linton); (2) "The Impact of Television on…
Descriptors: Adolescents, Adults, Audience Analysis, Educational Television
