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Bridges, Eileen – Journal of Marketing Education, 2021
This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…
Descriptors: Marketing, Undergraduate Students, Educational Change, Teaching Methods
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Durak, Gurhan; Cankaya, Serkan; Yunkul, Eyup; Misirli, Zeynel Abidin – Turkish Online Journal of Distance Education, 2018
The present study aimed at conducting content analysis on dissertations carried out so far in the field of Educational Technology in Turkey. A total of 137 dissertations were examined to determine the key words, academic discipline, research areas, theoretical frameworks, research designs and models, statistical analyses, data collection tools,…
Descriptors: Content Analysis, Doctoral Dissertations, Educational Technology, Foreign Countries
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Hesse-Biber, Sharlene; Griffin, Amy J. – Journal of Mixed Methods Research, 2013
This article provides an examination of a range of mixed methods research projects that employ Internet-mediated technologies (IMT) for data collection. Using a case study approach, this article allows for the uncovering of a process by which IMT are used as a data collection medium in mixed methods praxis. Under the theoretical position of medium…
Descriptors: Mixed Methods Research, Internet, Information Technology, Data Collection
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Mohamad Ali, Ahmad Zamzuri; Samsudin, Khairulanuar; Hassan, Mohamad; Sidek, Salman Firdaus – Turkish Online Journal of Educational Technology - TOJET, 2011
The aim of this study was to investigate the effects of screencast with narration and without narration in enhancing learning performance. A series of screencast teaching Flash animation software was developed using screen capture software for the purpose of this research. The screencast series were uploaded to specialized channels created in…
Descriptors: Video Technology, Research Design, Computer Software, Program Effectiveness
Ryan, David L. – ProQuest LLC, 2010
While research in academic and professional information technology (IT) journals address the need for strategic alignment and defined IT processes, there is little research about what factors should be considered when implementing specific IT hardware standards in an organization. The purpose of this study was to develop a set of factors for…
Descriptors: Grounded Theory, Research Design, Information Technology, Administration
McMillan, James H.; Schumacher, Sally – Pearson, 2010
This substantially revised text provides a comprehensive, highly accessible, and student friendly introduction to the principles, concepts, and methods currently used in educational research. This text provides a balanced combination of quantitative and qualitative methods and enables students to master skills in reading, understanding,…
Descriptors: Educational Research, Inquiry, Evidence Based Practice, Mixed Methods Research
OECD Publishing, 2014
The Programme for International Assessment of Adult Competencies (PIAAC) will establish technical standards and guidelines to ensure that the survey design and implementation processes of PIAAC yield high-quality and internationally comparable data. This document provides a revised version of the technical standards and guidelines originally…
Descriptors: Adults, International Assessment, Adult Literacy, Competence
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Barry, Christine A. – Library & Information Science Research, 1997
Outlines the seven stages of the Research Activity Timeline (RAT) data collection/analysis technique which structures the research interview around a discussion of participants' current specific work projects. Illustrates the use of RAT through results of the Information Access Project, which examined the use of information technology-assisted…
Descriptors: Access to Information, Data Analysis, Data Collection, Information Systems