This study sought to determine the extent to which selected publications of the Ontario Department of Agriculture and Food were received by farmers in the Province on Ontario, Canada. Investigations were made of relationships between various social and demographic characteristics of respondents, and their receipt of these publications. A…

This study analyzed data gathered in a Canada Land Inventory project in British Columbia; the purpose was to measure the degree of communication between farmers and the agricultural extension service by analyzing the nature and extent of contacts, and the relationship of the contacts to socioeconomic characteristics. The farmers tended to be an…

This paper analyzed factors related to adoption of new farm practices by dairy farmers in two Pennsylvania counties in 1962 and 1966. (Of 638 farmers interviewed in 1962, 387 were still operating their farms in 1966.) The dependent variable was an index of 19 recommended farm practices, of which about half were being used in 1962. Twenty-one…

A study of Haldimand County (Ontario, Canada) farmers' use and understanding of soil test reports and the relationship of these variables with certain personal and social characteristics of the respondents are summarized. The objectives of the study were to indicate the extent to which farmers use the soil test report, the quality of fertilizer…

THIS STUDY ANALYZED THE GENERAL BEHAVIOR OF ORCHARDISTS IN THE OKANAGAN VALLEY, BRITISH COLUMBIA, AND THE FACTORS RELATED TO ADOPTION OF INNOVATIONS IN THIS SETTING. FIVE PERCENT SAMPLES WERE DRAWN FROM 19 DISTRICTS CONSISTING OF 2,721 ORCHARDS, AND DATA WERE GATHERED BY RESIDENT AGRICULTURISTS. THE DATA WERE ANALYZED BY STAGE IN THE ADOPTION…

Using 74 adult farmers in four matched groups in Central India, this study examined the impact of group radio listening, discussion, decision, commitment, and consensus on the effectiveness of Indian radio forums. Effectiveness was measured in terms of changes in knowledge, belief, attitudes, and intention to adopt an innovation. Subjects were…

IN AN ATTEMPT TO LEARN WHETHER THE HUMAN RELATIONS EMPHASIS IN A SERIES OF STUDY GROUPS INFLUENCED THE OPINIONS OF FARM OPERATOR PARTICIPANTS CONCERNING FARM LABOR, 61 OPERATORS WERE PRETESTED AND POSTTESTED WITH A 37 ITEM TEST ON WORK INCENTIVES AND MOTIVATION, PERCEPTION AND ATTITUDES, SALARY AND FRINGE BENEFITS, AND MANAGEMENT PROBLEMS AND…

THE STUDY EXPLORED BASIC PATTERNS OF PERCEPTIONS AMONG PROFESSIONAL AGRICULTURAL WORKERS IN MEXICO ABOUT THE IMPORTANCE OF POSSIBLE NEW OBJECTIVES, KINDS OF FUNCTIONS, AND TYPES OF TRAINING FOR ITS EXTENSION AGENTS. DATA WERE COLLECTED FROM 147 EXTENSION AGENTS AND SUPERVISORS, EXPERIMENTALISTS, RESEARCH LEADERS, AND PROFESSORS, BY A MAILED…

OBJECTIVES OF THIS STUDY WERE TO DETERMINE THE EXTENT TO WHICH SELECTED GROUPS OF RURAL PEOPLE IN METROPOLITAN PORTLAND, OREGON, VIEWED AGRICULTURAL EXTENSION TELECASTS ON PORTLAND COMMERCIAL STATIONS AND USED THE INFORMATION GAINED TO GET SUGGESTIONS FOR IMPROVING THE SCHEDULING, TYPES, AND CONTENT OF FUTURE PROGRAMS. QUESTIONNAIRES WERE SENT TO…

This analysis of the impact of a result demonstration educational program was made in an effort to achieve the following goals: (1) identification of the objectives of the educational program; (2) description of the program; (3) assessment of awareness of the program by target clientele; (4) measurement of the amount of change that takes place;…

AGRICULTURAL EXTENSION HAS LONG ASSUMED THAT IF FARMERS ARE GIVEN INFORMATION, SOME WILL USE IT, AND THAT IDEAS WILL DIFFUSE FROM INNOVATORS TO OTHER FARMERS. HOWEVER, RESEARCH FINDINGS INDICATE THAT ABOUT 16 PERCENT OF FARMING POPULATIONS USE THE INFORMATION PROVIDED AND THAT WIDESPREAD DIFFUSION MAY TAKE UP TO 10 YEARS. DIFFERING VALUES AND…