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Showing 61 to 75 of 274 results Save | Export
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Lee, YoungAh – Educational Research for Policy and Practice, 2019
In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…
Descriptors: Parent Attitudes, Marketing, College Bound Students, Universities
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Polat, Soner; Guncavdi, Gizem; Arslan, Yaser – Eurasian Journal of Educational Research, 2019
Purpose: This study aims to identify the impacts of a university's organizational reputation and organizational attraction on international students' intention to pursue post-graduate education in the university they study their bachelor's degree. Research Methods: This study is in the model of descriptive quantitative research method. The sample…
Descriptors: Reputation, Student Attitudes, Intention, Foreign Students
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Doña Toledo, Luis; Luque Martínez, Teodoro – Studies in Higher Education, 2020
The Higher Education Sector is improving its relationship with graduates due to the economic, social and technological changes that affect universities. We present a consolidated model in this study of both the consequences and the antecedents of satisfaction that are determinative of the formation of loyalty in the university sector. In addition…
Descriptors: Student School Relationship, College Graduates, Employment, Unemployment
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Rao, Sandeep; Andini, Veena – Higher Education Quarterly, 2019
With increasing student migration for Higher Education to Karnataka, it is important to understand the reasons which influence the migrants. Studies have indicated various push and pull factors for migration. This paper identifies career opportunities, value for education, brand equity, living conditions and others as pull factors of student…
Descriptors: Structural Equation Models, Student Mobility, Higher Education, Employment Opportunities
Holladay, Jordan Landon – ProQuest LLC, 2019
There is existing literature on college choice factors, as well as college choice factors specifically for students of color. However, limited literature exists on the college choice of students of color in the Deep South, an area historically plagued by racial tension and presently seeing an increase in racial diversity (Bankston, 2007; Adelman…
Descriptors: College Choice, Racial Differences, Gender Differences, Ethnicity
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Bowman, Nicholas A.; Stroup, Nicholas R.; Fenton-Miller, Solomon – Journal of Higher Education, 2023
Given the substantial lack of racial diversity within the U.S. legal profession, it is important to understand how to improve the representation of racially minoritized students at law schools. This study uses panel data from the 2010s to consider several types of factors that may shape the number and percentage of incoming law school students…
Descriptors: Minority Group Students, Student Diversity, Law Schools, Disproportionate Representation
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Audyatis, Todd – College and University, 2021
The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…
Descriptors: African American Students, College Choice, Student Recruitment, Racial Bias
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Zilvinskis, John; Louis Rocconi – Review of Higher Education, 2018
College rankings dominate the conversation regarding quality in postsecondary education. However, the criteria used to rank institutions often have nothing to do with the quality of education students receive. A decade ago, Pike (2004) demonstrated that institutional rank had little association with student involvement in educational activities.…
Descriptors: College Freshmen, College Seniors, Learner Engagement, National Surveys
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Taneja, Girish – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to investigate the use of meta-tags by the leading higher educational institutions (HEIs). It explores the various kinds of messages conveyed by HEIs in the meta-description tags of their website homepage. It further examines that whether the messages conveyed by HEIs are in accordance with the prospective…
Descriptors: College Students, Universities, Web Sites, Metadata
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O'Sullivan, K.; Robson, J.; Winters, N. – Studies in Higher Education, 2019
This paper presents findings from an interpretative phenomenological analysis with 20 students from socio-economically disadvantaged backgrounds who were accepted onto a Foundation Year in Oxford University. It explores the factors that impacted on their decision to apply to a prestigious university and student's views on their transition to the…
Descriptors: Foreign Countries, College Freshmen, Economically Disadvantaged, College Choice
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Moogan, Y. J. – Journal of Further and Higher Education, 2020
This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…
Descriptors: Foreign Students, Graduate Students, Decision Making, Foreign Countries
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Zhang, Tongtong – Higher Education Studies, 2017
The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher…
Descriptors: Foreign Countries, Commercialization, Higher Education, Discourse Analysis
Arbesman-Gold, Tamara – ProQuest LLC, 2016
While several models of college choice currently exist, many are decades old and very few examine the process of choosing an MBA program. At the same time, the popularity MBA program rankings continue to grow, however, it is not well understood how influential MBA program rankings are in the business school choice process. Given the lack of…
Descriptors: Masters Programs, Business Schools, College Choice, Merit Rating
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Le, Tri D.; Dobele, Angela R.; Robinson, Linda J. – Journal of Higher Education Policy and Management, 2019
Universities are increasingly utilising social media for student recruitment, the most highly used channel for prospective students. However, research on information gathering and electronic word-of-mouth (eWOM)-seeking behaviours on social media is generally absent. This paper explores the information sought by prospective students on social…
Descriptors: College Choice, Information Seeking, Student Recruitment, Social Media
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Pawar, Sanjay Krishnapratap; Vispute, Swati; Islam, Tajamul; Chanda, Ruby – Research in Comparative and International Education, 2020
Universities today devote serious effort to attract international students. The purpose of this research is to understand the motivation factors that impact international student choices in selecting Indian higher education as a study-abroad destination. This quantitative study examines the choice criteria of 249 full-time international students…
Descriptors: Foreign Students, Student Motivation, Study Abroad, College Choice
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