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Showing 16 to 30 of 274 results Save | Export
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David S. Ackerman; Emi Moriuchi; Barbara L. Gross – Journal of Marketing for Higher Education, 2024
This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…
Descriptors: College Choice, Self Esteem, Reputation, Institutional Characteristics
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Sanjay Krishnapratap Pawar; Ruby S. Chanda – Cogent Education, 2024
An evaluation of extant research reveals a significant blind spot around investigating the enrolment decision-making of Indian international students in the STEM fields. This study qualitatively explores the motivations of Indian international students to pursue a STEM Master's program in an industrialised country. To elicit pertinent information,…
Descriptors: Foreign Countries, Foreign Students, STEM Education, Student Motivation
Byron W. Lewis – ProQuest LLC, 2024
As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…
Descriptors: Decision Making, Institutional Characteristics, College Choice, Religious Colleges
Bleemer, Zachary; Kumar, Mukul; Mehta, Aashish; Muellerleile, Chris; Newfield, Christopher – Johns Hopkins University Press, 2023
High school and college students are inundated by indicators and rankings supposedly designed to help them decide where to go to college and what to study once they arrive. In "Metrics That Matter," coauthors Zachary Bleemer, Mukul Kumar, Aashish Mehta, Chris Muellerleile, and Christopher Newfield take a critical look at these metrics…
Descriptors: College Students, Student Attitudes, College Choice, Universities
Kayyali, Mustafa – Online Submission, 2020
University rankings have been of interest to many specialists, academics, and independent researchers, who are affiliated to educational or scientific institutions. The matter was also the subject of discussion among students at the master's and doctoral levels about the feasibility of these rankings, whether there is any desired practical benefit…
Descriptors: Universities, Achievement Rating, Institutional Characteristics, Reputation
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Nanath, Krishnadas; Sajjad, Ali; Kaitheri, Supriya – Journal of Applied Research in Higher Education, 2022
Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…
Descriptors: Decision Making, College Choice, Universities, College Bound Students
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Kevser Tasel-Jurkovic; Ipek Altinbasak-Farina – Journal of Marketing for Higher Education, 2024
This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…
Descriptors: Higher Education, College Choice, Decision Making, Social Influences
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Jashim Khan; Jane Hemsley-Brown – Journal of Marketing for Higher Education, 2024
The objective of this study of student-consumers in higher education is to investigate the direct influence of student choice factors on student expectations. The mediating role of perceptions of employability in the relationship between costs of study (fees) and student satisfaction, and the outcome variable of students' recommendations, is…
Descriptors: Student Attitudes, Tuition, College Students, College Choice
Helmin, Michelle G. – ProQuest LLC, 2023
College choice is one of the most significant decisions a family will make. Families with high socioeconomic status often hire independent educational consultants (IEC) to assist their family in college search activities. A review of the literature indicated a gap in the literature regarding IECs' understanding of the factors which influence their…
Descriptors: Consultants, College Choice, School Choice, Undergraduate Study
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Nan Zhou; Qiang Li; Yanbo Zhang – SAGE Open, 2024
Sino-foreign cooperative universities (SFCU) represent the advanced manifestation of transnational education in China and has profoundly shaped the country's higher education landscape. Despite the tremendous development of SFCUs, there is limited research on the motivations and driving factors of students choosing to study at SFCUs. To bridge…
Descriptors: Foreign Countries, High School Graduates, College Choice, International Education
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Sipos, Norbert; Kuráth, Gabriella; Bányai, Edit; Jarjabka, Ákos – Management in Education, 2023
The purpose of this paper is to show what are the applicants' institution selection criteria in higher education in Hungary and what changes this will imply in higher education management and communication. These questions were investigated based on a review of the most relevant literature and the analysis of 1396 Hungarian higher education…
Descriptors: College Applicants, College Choice, Decision Making, Selection Criteria
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Mohamad Saleh, Mohamad Saifudin; Md Kassim, Normalini; Alhaji Tukur, Naziru – International Journal of Sustainability in Higher Education, 2022
Purpose: This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia's premier universities. Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at…
Descriptors: Sustainable Development, Foreign Students, Structural Equation Models, Universities
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Ayse Collins; Hasan Simsek; Aygil Takir – Journal of Marketing for Higher Education, 2024
This study attempts to contribute to marketing services in higher education literature through the relationship between international students' satisfaction with educational experiences and the necessary adjustments by institutions to augment their services. It also aims to make theoretical contributions by understanding the international…
Descriptors: College Choice, Marketing, Higher Education, Decision Making
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Purificación Alcaide-Pulido; Helen O'Sullivan; Chris Chapleo – Journal of Marketing for Higher Education, 2024
Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…
Descriptors: Cross Cultural Studies, Social Responsibility, Marketing, Ethics
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Khoshtaria, Tornike; Datuashvili, Davit; Matin, Arian – Journal of Marketing for Higher Education, 2020
The purpose of this study is to examine the impact of brand equity dimensions on overall university reputation in Georgian higher education. Fierce competition in the Georgian education market forces universities to address marketing in order to win over customers' minds. However, their attempts fail because universities do not thoroughly grasp…
Descriptors: Marketing, Reputation, Institutional Characteristics, Universities
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