The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…

A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…

A survey of 1,499 graduate students from 7 colleges and universities in northeastern Ohio identified 15 major factors in graduate business school choice: academic reputation, accreditation, evening classes, programs, potential degree marketability, part-time programs, completion time, proximity, costs, faculty contact time, location, library size,…