Understanding students' college enrollment decisions is critical because the admission outcome can affect the school's quality and its reputation. In this paper, we study how students consider their relative academic ability compared to their potential peers. Drawing from social comparison theory, we posit that there are asymmetric effects due to…

In this paper, an understanding of how an elite institution pursues diversity initiatives is explored. Research afforded a better understanding of strategies adopted for recruitment and retention whereby positive results were reported after implementation. Removing barriers that may prevent marginalized populations from enrolling were critical…

Given the substantial lack of racial diversity within the U.S. legal profession, it is important to understand how to improve the representation of racially minoritized students at law schools. This study uses panel data from the 2010s to consider several types of factors that may shape the number and percentage of incoming law school students…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

Adult students (age 25 and older) make up almost 40 percent of the national undergraduate population. Since they are often balancing their college experience with work, family, and other responsibilities, adult students may have different priorities and challenges. What can campuses do to serve these students better and help more of them succeed?…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

This study determined the student profile and enrollment of the three Universities in the University Belt. It also found out the respondents' level of consideration concerning the institutional image indicators that served as basis for attracting prospective entrants. Descriptive statistics revealed the following: most of the respondents belonged…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

For more than two decades, the national standard for benchmarking student satisfaction in higher education has been the Ruffalo Noel Levitz Satisfaction-Priorities Surveys. Since their beginning in 1994, these benchmark surveys have been used by more than 2,900 U.S. colleges and universities to evaluate students' concerns that correspond with…

This qualitative study focused on the experiences of eight male first-generation college students attending Kenmont College (pseudonym), a highly selective, residential liberal arts college located in the Midwestern United States. While first-generation college students have been studied in various contexts, very little is known about what…

Fonseca and Bird (2007) ask an intriguing question that relates to university branch campuses: "What happened to all the people who thought online learning would drive traditional education out of the market? Just when "click" is supposed to be replacing "brick," branch campuses are proliferating around the country."…

When North Carolina native Evan Raleigh was in search of the perfect college, he had three things in mind: (1) the strength of the school's academic reputation; (2) the size of the school; and (3) the school's location and proximity to home. He found all three in the form of Wake Forest University. But Raleigh, who received a full academic…

A telephone survey was undertaken in February 1996 of the 400 randomly selected members of the Oregon high school graduating class of 1995 and 400 ethnic minority graduates, in an update of a similar study done of the class of 1993. The study aimed to identify the percentage of the graduating class who attended a postsecondary institution in fall…